Industrial · Europe
+312%
Qualified sales conversations
Their sales team knew which segment was profitable; the marketing data had missed it. We rebuilt targeting around that across six European markets.
Human-led. AI-powered.
Sales and marketing. Finally pulling in the same direction.
Are you not getting the results you expected from the marketing? Do you feel there is a gap between the marketing you do, and your sales? Would you like to know each monday what exactly needs to be done next to get the results you are expecting?
- AI
- provides capacity
- Humans
- provide judgment
- Your business
- provides direction
business-intelligence / loop
HUMAN-APPROVED
Execution capacityOperator in control
1,240Marketing and sales data points analyzed by AI
Human-reviewed
38 accounts
Marketing
in market
Partners
9 shortlisted
What directs our decisions
- Your business knowledge55%
- Market intelligence30%
- Marketing data15%
Sales insightICPObjectionsPricingProductsMarkets
Human-led
AI doesn't decide what matters. Experienced people do.
We talk with your team, challenge assumptions, read what the data and the market are telling us, set priorities and approve what goes out. AI agents expand how much of that work we can actually get done.
- 20+
- Years of commercial experience
- Sales & marketing leadership
- 30+
- Countries worked in
- Cross-border go-to-market
- 3
- Execution areas
- Marketing · Accounts · Partners
- 100%
- Human accountability
- AI assists · people decide
Business-informed
Your company already knows more than your marketing systems do.
We bring what your team knows together with market data, our own commercial judgment and AI-powered execution — so the work understands the business behind the numbers.
What marketing systems see
- Clicks and impressions
- Search volume and CPC
- Campaign performance
- Website behaviour
- Conversions
Useful signals. But none of them tell you which customers are worth having.
What your people know
- Which customers are most profitable — and why
- Which customers get the most value from what you do
- The patterns behind why deals are won — or lost
- Which questions and objections really matter
- Which products, services or solutions you most want to grow
- What your best entry points for new customers are
- How you tell a high-potential opportunity from a poor one
- What success actually looks like for your customers
- Which customers you don't want more of
None of this lives in Google Analytics, Search Console or an ad platform. It lives with your people — and it is usually the fastest way to make growth work better.
Knowledge plus data
What your team knows, connected to what actually happened.
Where the data exists, we connect what your people tell us to what your business records: which leads turned into opportunities, which opportunities were won, what they were worth, and which customers came back. The engine gets better at reading those relationships over time.
More leads isn't necessarily growth. A hundred low-value leads can be worse than ten opportunities from the right companies. That difference is what we want the engine to learn.
Sales
Lead→Opportunity→Won / lost→Deal value→Product→Market→Repeat business
Marketing
Search demand→Visibility→Traffic→Engagement→Lead→Opportunity
“This article is extremely good. I honestly couldn't have written it better myself.”
“Search data said that category was our biggest opportunity. Our sales team knew those buyers were price-sensitive and rarely profitable — the real opportunity was ten large OEM relationships in Germany.”
The engine shouldn't just know what gets clicks.
It should know what makes a good customer.
Clicks, rankings, impressions and leads are signals. They are not the business outcome.
The question we keep working towards is simpler and harder: which marketing and sales activity actually creates the customers your business wants more of.
AI-powered
AI agents expand capacity. People stay in control.
AI agents handle the research, analysis and preparation no small team could cover by hand. We review everything before it reaches your market. More capacity, same accountability — you always know who made the call.
- 01Business KnowledgeStrategy, sales insight, ICP, tacit knowledge
- 02Market IntelligenceResearch, competitors, market signals
- 03Marketing IntelligenceSearch, ads, website and visibility data
- 04Account IntelligenceTarget research, qualification, signals
- 05Partner IntelligenceDistributor and technology partner discovery
- 06Execution SupportContent, campaigns, outreach preparation
Want the detail on how the operating model works in practice?
See our approach →Business intelligence loop
A continuous loop, not a campaign.
- 01
Learn from the business
Capture strategy, sales insight, customer and product knowledge — including the tacit knowledge inside your team.
- 02
Add market intelligence
Search data, competitor intelligence, campaign data, account signals and market research.
- 03
Apply human judgment
Experienced sales and marketing professionals decide what matters and what happens next.
- 04
Scale execution with AI
AI agents accelerate research, analysis, marketing, account intelligence and partner discovery.
- 05
Execute in the market
Marketing, key account outreach and partner outreach — coordinated, not siloed.
- 06
Learn from the response
Conversations, objections, partner feedback and performance data become new business intelligence.
Where it lands
Three execution areas that feed each other.
Demand signals shape who we target. Conversations with your buyers become new marketing messages. Market research surfaces partners. Each area makes the other two smarter.
01
Marketing
Coordinated execution based on commercial priorities — not a menu of standalone services.
- SEO and international search visibility
- Paid search and campaign development
- Content, landing pages and conversion
- AI visibility (GEO) and analytics
02
Key account outreach
Not every valuable buyer is searching. Intelligence before outreach — quality over volume.
- ICP refinement and target account identification
- Account research and qualification
- Decision-maker identification and personalised messaging
- LinkedIn and direct outreach, follow-up, response analysis
03
Partner outreach
In many markets the fastest route in is through the right distributor, reseller or technology partner.
- Distributor, reseller and representative discovery
- Technology and integration partner research
- Strategic fit evaluated by people who have done it before
- Structured outreach and channel development
Intelligence before outreach. AI can research a thousand companies. We decide which thirty deserve your team's attention — and we say so when an activity isn't worth doing.
“I've worked with 50 agencies during my career. I chose you guys because I don't need more BS.”
Industries
Built for companies with valuable knowledge inside them.
Long sales cycles. Technical buyers. Regulated categories. Named accounts and partner networks. These are the industries where business knowledge — not marketing data alone — decides what growth activity is worth doing.
Healthcare
Providers, clinics and health platforms scaling across borders.
Industrial
Complex, considered-purchase industrial and B2B manufacturing.
MedTech
Regulated medical device and diagnostics go-to-market.
Manufacturing
OEMs and specialty manufacturers building international demand.
Technology
Deep-tech and enterprise technology entering new markets.
B2B SaaS
PLG and sales-led SaaS scaling ARR internationally.
Commercial outcomes
All client results →Business outcomes, not vanity metrics.
MedTech · EMEA
9
New partners identified
AI research mapped 400+ potential distributors. We shortlisted nine with real strategic fit — three are now active.
B2B SaaS · Global
38
Strategic accounts reached
Recurring objections from outreach conversations became new landing pages and campaign messages within the same quarter.
Insights
All insights →Practical thinking on human-led, AI-powered growth.
PlaybookFeatured · 9 min read
Human-led, AI-powered: how the business intelligence loop works
How we use a company's own business knowledge to direct AI-powered research, marketing, key account outreach and partner development.
- 01Business knowledge
- 02Human judgment
- 03AI execution
- 04Market response
Guide7 min read
Intelligence before outreach
Why researching a thousand companies is easy, and why choosing the right thirty is still a human job.
Read →
Article6 min read
The knowledge your marketing systems never see
Tacit knowledge inside sales, product and management — and how to get it into growth decisions.
Read →
Next step
More execution capacity. Same human accountability.
A 30-minute discovery call with an experienced growth operator. We talk through your growth objectives, target markets and current commercial priorities — and see whether AI-powered execution is a fit.